Marketing   

 

Learn to develop a pricing formula unique to your business. Calculate costs by product type and determine profit margins and competitive pricing. Identify your audience and develop your brand to reach your target customer with tailored marketing messages. Understand a typical marketing cycle to draw attention to your products and increase sales.

Learn to set goals by forecasting sales and creating a simple marketing and sales calendar. Use it to plan what you can afford for marketing, art shows, retail or wholesale activities and other events that help you move beyond making the products to sell